7 Ways Google Changed the Online Marketing World

By Rune Jensen Paid Advertising, Search Engine Optimization Leave a Comment

Google

We all know it… We use it everyday, and even though it sometimes struggles being the world’s number one most valuable brand (yeah, it occasionally hits number 2 or 3), it is quite a feat to become so used in everyday language that it has to written into a dictionary. Yup, we are talking about Google. Everyone knows Google, but how exactly has Google helped change the world as we know it today? Let’s take a look at it later in …

SEO vs. PPC: How Much of Your Budget Should you Spend on Each?

By Rune Jensen Paid Advertising, Search Engine Optimization Leave a Comment

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One of the biggest questions facing a digital marketeer is how to allocate marketing budgets across SEO and PPC. Should one get the lion’s share of the budget? Which one is more effective and gives better conversion rates? What is not up for debate is that a strong presence on search engines is essential. How much of that should come through Pay-Per-Click (PPC) link and ad campaigns on search engines, and how much via pushing your pages up on organic …