In recent months, Google has rolled out some fairly large changes in its search results design, by significantly increasing the width of the main search results column. It’s crucial for marketers and SEO professionals to understand these changes, to take full advantage of SEO efforts. Let’s just get right into it.
These changes really effect all Google listings now, as the column for organic search results is now 600 pixels, which has changed from 500 pixels. The white space between the results and features in the right sidebar is now 65 pixels, up from 60.
What effect do these changes have for marketers?
Well, now search results can be seen higher on pages. Listings that would have otherwise shown up lower on the page have a chance to show up higher. With this change, many features in the main search results column are shorter than before, so some organic results will be raised higher on the page. This is great news.
Additionally, with the change in text, there is a new title length. Rather than only getting 55-60 characters to work with in the title, Google is now giving 70 characters to work with. Descriptions have also been increased by 16-20 characters. You might have also noticed that local map packs are different. They have increased and are now the same size as featured snippets.
Another change that is important to know about is that tags have been increased from 50-60 characters to 70-71, which means you’ll be able to fit at least one more word into your tagging efforts. Just an extra word or two can really boost efforts.
With increased meta descriptions, searchers will have a better idea of what pages are about before clicking, so it is of the upmost importance to type up good descriptions.
Well, there you have it. Stay tuned for more online marketing podcasts like this. I’ll talk to you next time!