Guidelines that Help Improve Customer Acquisition Efforts

By Rune Jensen Conversion Optimization Leave a Comment


Customer acquisition can be defined as the process of persuading a consumer to purchase your goods/services or converting prospects into new customers for your firm. Needless to say, customer acquisition is therefore, one of the most essential techniques to make your business succeed. Here are a few tips to help you achieve your customer acquisition targets: Knowing your target audience It is important for you to identify who your potential customers are, and where you need to reach out for …

Five Tips for Running a Prosperous E-Commerce Business

By Rune Jensen Conversion Optimization 2 Comments


The e-commerce marketplace has undergone a substantial shift in the last decade or so. Businesses are no longer regional or limited to geographical borders and can grow huge overnight. In fact, not having any set limit to growth is one of the many beauties of e-commerce marketing. If you wish to convert your brick-and-mortar business to an online branch or looking to open a completely new e-commerce business, there won’t be a better time than now. And even though it …

SEO vs. PPC: How Much of Your Budget Should you Spend on Each?

By Rune Jensen Paid Advertising, Search Engine Optimization Leave a Comment


One of the biggest questions facing a digital marketeer is how to allocate marketing budgets across SEO and PPC. Should one get the lion’s share of the budget? Which one is more effective and gives better conversion rates? What is not up for debate is that a strong presence on search engines is essential. How much of that should come through Pay-Per-Click (PPC) link and ad campaigns on search engines, and how much via pushing your pages up on organic …

All you Need to Know About Conversion Rate Optimization

By Rune Jensen Conversion Optimization 2 Comments


Conversion rate optimization or CRO is the process or method of using user feedback and analytical tools to hike your website’s performance. It can be utilized to improve any of the key performance indicators (KPIs) for your web pages and is often connected to customer acquisition, number of registrations/business leads and so on. Simply put, conversion rate optimization techniques help you turn your passive visitors into valuable and eligible business leads. Based on the key performance indicators that you are …

Is Your Customer Acquisition Strategy Missing Something?

By Rune Jensen Conversion Optimization Leave a Comment


No business can exist without customers. The more the customers, the higher the profits will be. Marketing today is mainly focused on customer acquisition to improve the sales and with it the revenues. However, customer acquisition is not an easy task, especially with the modern customer who is sophisticated and choosy. They want more options and better services at lesser price and convincing them of your product’s usability and the company’s credibility is not an easy task. To achieve the …

Customer Acquisition Tips for the Newbie Ecommerce Owner

By Rune Jensen Conversion Optimization Leave a Comment


Your website is up and looking grand. Your products are top-notch. Your copy is compelling and your social media buttons are unmissable. But sales and subscribers are more of a trickle than a rush. What you need is a solid customer engagement foundation to acquire more customers and referrals. This foundation will help you retain customers as their needs evolve, as you grow and as more competitors enter the fray. Flash Sales and Refer-A-Friend Few things motivate as much as …

Can Your Website Handle the Mobilegeddon?

By Rune Jensen Onsite SEO Leave a Comment


April 21 saw Google launch a new, aggressively mobile-friendly search algorithm designed to reward websites that are, well, mobile-friendly. The update, popularly dubbed Mobilegeddon, improves web experience for the growing family of global mobile users by – (1) boosting pages that are easier to view and navigate on the relatively smaller screens of smartphones, and (2) downgrading pages that leave visitors sore with poor mobile visibility and navigation. Since its roll out the update has already hurt some key players …

YouTube SEO: Improve SEO of YouTube Videos in 4 Simple Steps

By Rune Jensen Search Engine Optimization, Social Media 1 Comment


YouTube, which is the second largest search engine in the world, is a crowded place. 300 hours of new videos being uploaded to the site every minute (according to YouTube in 2014). The bad news is, getting lost in that gigantic sea of videos is easier for your YouTube video than you think, which is why YouTube SEO is so important – and often a much underrated field. The good news is, rising above and getting seen may not be …

5 Local SEO Tips for Local Businesses

By Rune Jensen Search Engine Optimization Leave a Comment


Using search engine optimization techniques (SEO) can help local businesses to stay ahead of, or at least with, competition. You should devote time and resources to SEO because your competitors certainly do so. Here are some tips that will help you to implement a good SEO strategy, besides just following the best SEO practices: • Build an Online Presence: There are many, many sites and online directories that you can list your business on. Generic directories like Yelp, Yellowpages, and …

Top Online Marketing Trends Ready to Dominate the Web

By Rune Jensen Content Marketing, Reputation Management Leave a Comment


Digital promotion and marketing over the web has undergone substantial transformation, becoming a progressively important standard to create online brand identity. Fields that rely on communication technologies are rapidly developing these days. Similarly, marketing over the Internet has moved towards some directions and departed from a few, rendering some practices outdated. So what’s new for digital marketing enthusiasts this upcoming year? Content marketing’s popularity hike Content marketing techniques will continue to gain popularity in the upcoming time. Which means that, …