The Advanced SEO Ranking Guide to Understanding How to Rank Well on Google

By Rune Jensen Search Engine Optimization 58 Comments

Search engine optimization (SEO) is an industry unto itself. Algorithms are updated regularly in complex ways that aim to punish spam and paid links, instead rewarding websites that are compelling and useful. Those rewards come in the form of higher listings in searches, more page views and more conversions. PageRank, Google’s rating of your site, and search result positions (SERPs) is an important metric for the success of your online endeavors. There are many things you can do to improve your …

12 Easy Methods to Get Natural Backlinks to Your Site or Blog

By Rune Jensen Link Building 17 Comments

How important are natural backlinks in boosting your search engine ranking results? According to Google’s own Matt Cutts and practically everyone else, these links are quite simply essential. These are the links you won’t ever be able to get enough of, if you are passionate about increasing web traffic to your blog or site. In this post, learn how to generate site traffic the old-fashioned way – through building natural links. First, What Is A “Natural” Link? Just to clarify before …

10 WordPress Themes that Impress Google With Good SEO

By Rune Jensen Onsite SEO, Search Engine Optimization 7 Comments

When it comes to creating a name for yourself online, having a good search ranking on Google is perhaps the most important aspect of your online marketing. No matter how great your blog may be, if it is not on the first page of Google for your preferred keywords, you may as well not even be on the Internet at all. And if you are not even aware of your performance on Google yet, it is about time you start to realise …

Why EVERY website needs to keep track of SERP Rankings

By Rune Jensen Link Building, Onsite SEO 5 Comments

If you have a website, it’s important to keep track of Google rankings, also known as Search Engine Results Pages (SERPs). While many things have changed in the world of online marketing and search engine optimization, Google is still the world’s largest search engine. This means that a high percentage of people looking for a certain topic, or a certain type of business, will be using Google to find it. Your search engine ranking has a huge impact on the …

Why Website Loading Speed Matters (And How You Can Fix It)

By Rune Jensen Onsite SEO, Search Engine Optimization 8 Comments

A hard fact of doing business online is that a slow-loading website is going to lose you a lot of customers, which is why website load time has become an essential part of onsite search engine optimisation. With the proliferation of high bandwidth and fast WiFi nearly everywhere, instant gratification is the order of the day and customers have come to expect that a page will take no more than a maximum of three seconds or so to load. Any …

7 Ways Google Changed the Online Marketing World

By Rune Jensen Paid Advertising, Search Engine Optimization Leave a Comment

We all know it… We use it everyday, and even though it sometimes struggles being the world’s number one most valuable brand (yeah, it occasionally hits number 2 or 3), it is quite a feat to become so used in everyday language that it has to written into a dictionary. Yup, we are talking about Google. Everyone knows Google, but how exactly has Google helped change the world as we know it today? Let’s take a look at it later in …

SEO: A Brief Introduction to Basics and Strategy

By Rune Jensen Search Engine Optimization 2 Comments

Since most of our posts on the blog are for intermediates and advanced SEO users, we decided to write this blog post as an introduction to search engine optimisation for newcomers to the field. This article is therefore for those who seek a basic understand of what SEO is and how to begin understanding the various aspects of optimising your website for a better authority on search engines like Google. If you feel you already have a decent understanding, feel free …

The simplest SEO guide for startups this year

By Rune Jensen Search Engine Optimization 10 Comments

These days, small business owners and entrepreneurs have more opportunities than ever to connect with a wide audience of consumers using the Internet. For this reason, a successful blended online marketing campaign is one of the best ways to raise awareness about your unique products and services by using keywords that rank highly for the things you are selling. Many though have no idea on how to begin and the whole SEO world seems like a big mess of complicated …

Simple Audience Building Through Story Telling & Content Marketing

By Rune Jensen Story Telling Leave a Comment

If you’re just starting your company or organization, the first strategic step to take is to find and build your audience – yes, this is misunderstood by many startups that mistakenly go directly to setting up SEO or Pay-Pay-Click campaigns, but don’t make the same mistake… identify your ideal audience first! Let’s say you’ve already identified your profitable niche. And you’ve completed your customer profile, describing in detail who your ideal customer is. The next thing to do is to …

The 7 Underrated Tips to Improving your Conversion Rate

By Rune Jensen Conversion Optimization Leave a Comment

A good ‘optimal’ website conversion rate are a constant bugbear for the digital marketeer, that elusive Shangri-La that we all seem to be seeking out, yet never quite reaching. There are however, some ways you can get pretty close to perfect landing pages and websites that deliver results. Here’s how you can get going right away on boosting your conversion rate. 1) Get their attention! (Make your headlines compelling) You need to get your website visitors’ attention from the word …