Will video contents become searchable and indexable?

By Rune Jensen Content Marketing, Real talk, Social Media Leave a Comment

Google has made yet another acquisition of the video related company, namely Anvato which lines up with their recent activities surrounding video and the cloud. As late as last year, we saw the first public release of YouTube Gaming and the acquisition of Avato is especially interesting because the team at Anvato worked on several technologies all related to editing video on the cloud, video distribution and infrastructure as well as on speechified paper click systems which has further fuelled to boomers that Google is gearing up for more video-based services and features than their current offerings.

It is currently unknown to the public exactly where Google wants to take this, but it’s my belief that the past year’s increased efforts in video could lead to video becoming more relevant in terms of being searchable and indexable to a higher degree. Google heavily rely on text-based content, and we have already seen some implementation of image-based search. It would therefore make sense that they would try to integrate video in the same way in the future, although it would be unclear to which degree they could take this as it would highly depend on the technology at hand, which is why I find another video-based acquisition very interesting.

Will we get video based search?!

In 2014, YouTube officially revealed that a staggering 300 hours of new videos and footage was uploaded to the video giant every minute. I imagine this number has gone up even further, as it had already more than doubled since a year earlier. It is difficult to estimate how much text-based content is being published on the web each day. It would be hard to compare the 2. I will say however, that since Google controls the flow of all videos being uploaded to YouTube, and has direct access to processing of them, they could base their searchable video standards on the YouTube platform and thus integrate searchable video with YouTube as a front runner for it. If this would be done, other video sites and technologies would have to apply those standards set forth by Google and YouTube in order to make their videos searchable.

Another possible solution for Google would be to use an already existing standard and technology such as HTML file video. This, however, would require Google to somehow process the videos found on the web, to transcribe them, in order to make the video’s contents searchable. The amount of processing power and resources would be huge, and although I believe Google might be the best candidate for the job, I think it would be much more likely that they would take advantage of the already existing processing and handling of videos on the YouTube platform, a decision that might even enable them to index contents from videos many years back in an instant, as many of these videos have already been automatically transcribed by YouTube’s engines.

It will be interesting to see what these video service acquisitions will mean for the future of Google products, and what kind of impact I may have on SEO and online marketing. What do you think Google plans to do? Please let me know in the comments below, and as always, thank you for listening and don’t forget to like and subscribe if you like the podcast.

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