Recent title tag and META description changes (lengths increased)

By Rune Jensen Onsite SEO, Real talk, Rumours, Search Engine Optimization 7 Comments

In recent months, Google has rolled out some fairly large changes in its search results design, by significantly increasing the width of the main search results column. It’s crucial for marketers and SEO professionals to understand these changes, to take full advantage of SEO efforts. Let’s just get right into it. These changes really effect all Google listings now, as the column for organic search results is now 600 pixels, which has changed from 500 pixels. The white space between …

Announcing Mobile Rankings for SEO – Track the Mobile SERPs in Google automatically

By Rune Jensen Conversion Optimization, Link Building, Onsite SEO, Search Engine Optimization 5 Comments

Mobile SERPs

When optimising websites for the search engines, you have to assume that your visitors will be using a variety of devices. As mobile devices continue to get more popular, however, ranking for mobile is now a priority for most webmasters. As of this year, Google now considers mobile-friendliness an essential factor for ranking in mobile browsers. And more often than not, you probably want to rank well for both mobile and desktop. And as of today, RankScanner automatically tracks your …

Will video contents become searchable and indexable?

By Rune Jensen Content Marketing, Real talk, Social Media Leave a Comment

Google has made yet another acquisition of the video related company, namely Anvato which lines up with their recent activities surrounding video and the cloud. As late as last year, we saw the first public release of YouTube Gaming and the acquisition of Avato is especially interesting because the team at Anvato worked on several technologies all related to editing video on the cloud, video distribution and infrastructure as well as on speechified paper click systems which has further fuelled …

Is Hillary Clinton favoured by Google Search over Donald Trump in the US Elections?

By Rune Jensen Real talk, Reputation Management, Rumours Leave a Comment

It has been suggested that Google favours Hillary Clinton and manipulates its own search algorithms to provide search suggestions that are much more positively phrased than those of other political figures, namely the other prominent presidential candidate Donald Trump. A few examples of this, which we will analyse later in the video, would be when searching for Hillary Clinton, Google’s autosuggestion engine would recommend searches with a good tone such as education and healthcare while negative results such as racist, …

Is Google moving towards ignoring backlinks?

By Rune Jensen Link Building, Real talk, Reputation Management, Search Engine Optimization 1 Comment

Ever since Search Engine Optimization came along, backlinks have been a highly important factor in Google Search algorithms. In this video we’ll go through the different aspects of it. We’ll see what Google has to say about it and we’ll try to find out whether backlink actually has a role in the future or if it will be faded out over time. In order to come up with a suitable answer, it is important to also know why it is …

Anchor Text in backlinks – Does it still matter in SEO?

By Rune Jensen Link Building, Onsite SEO, Real talk, Search Engine Optimization 2 Comments

Inbound links has since the dawn of Google’s search engine been the single most important factor in determining the authority of a website and page and how relevant it is to the search phrase. Therefore, it has been a neutral cause for Google in the past to utilize and take into account the name of the link. This is also called an anchor text, and is what is between the <a> tags in HTML. However, since it is so easy to put …

Will Google’s new RealTime API take on Twitter for up-to-date news?

By Rune Jensen Content Marketing, Real talk, Search Engine Optimization Leave a Comment

Google recently announced that they are working on a real-time API for their search engine. In this video, I will go through my take on what I think this means to the world of online marketing, SEO, and content discovery. The real-time API is a so-called “push API” allowing content publishers, such as bloggers and news outlets, to push their content directly to Google at the time of publishment, which means that Google will have no delays in discovering the …

RankBrain explained and what it means for SEO

By Rune Jensen Onsite SEO, Real talk, Search Engine Optimization Leave a Comment

The vast majority of people who use Google every day aren’t aware that behind Google search engine, there is an immensely complex algorithm, or several of them. What exactly is behind all this magic? Google has named it RankBrain. It was confirmed the 26th of October of 2015, and apparently, RankBrain is the name of the machine that helps Google and people find exactly what they’re looking for. RankBrain is a ranking algorithm that determines which positions and which rankings …

All The SEO Techniques You Will Ever Need To Know About

By Rune Jensen Search Engine Optimization 13 Comments

seo-techniques

SEO is undoubtedly the most important thing that you will do after you create a website for your business. However, no matter what we have been told about doing SEO and winning the internet, we must know that it is not a magic wand that will miraculously make you the top name in your niche. Search Engine Optimization is an ongoing process that needs constant change, improvement and a few modulations to keep itself relevant and do something good for …

The Advanced Guide to Link building and How To Acquire Quality Backlinks that Boost SEO Rankings

By Rune Jensen Link Building 9 Comments

linkbuilding

Link Building – What Is It? Link building is a term describing the actions used to increase the number and quality of inbound links to a particular webpage. This tactic is important to ensure high rankings in search engines and is a proven marketing technique to increase brand awareness. There are several link types that are used in link building a webpage: editorial links, resource links, acquired links and reciprocal links. Editorial Links Editorial links are those links that are …